Building Endurance in Tech and Business with Sam Peterson

By Justin Priest, Chief Operating Officer  | Podcast | Comments are Closed | 28 August, 2025 | 0

Tune in and discover what industry leaders are doing that’s innovative in their companies. What inspires them? What drives them? Tune in to learn the latest trends in technology. With insightful interviews and practical career advice, Whether you’re climbing the corporate ladder, breaking into the tech industry, or exploring new opportunities, Tech on Tap has you covered!

Building Endurance in Tech and Business with Sam Peterson

In this episode of Tech on Tap, we sit down with Sam Peterson, a seasoned technology executive and strategic product leader with more than 25 years of experience driving growth through innovation, scalable architecture, and user-centered development.

As CPTO and former CTO at companies like Metrc, Boats Group, Open English, and Overstock.com, Sam has led global teams across industries, from e-commerce to education, marine tech to cannabis regulation, delivering solutions that transform how businesses scale and succeed.

Beyond the boardroom, Sam is an endurance athlete who raced in the Ironman World Championship in Hawaii. His discipline, vision, and drive show up not only on the racecourse but also in his leadership approach-empowering teams to push boundaries and achieve their full potential.

Tune in as Sam shares insights on scaling technology, leading with strategy, and what it takes to build resilient organizations in a fast-changing world.

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Digital Transformation, Industry Trends, IT, Business Insights, Artificial Intelligence (AI)

Justin Priest, Chief Operating Officer 

With nearly two decades of experience in the technology talent and services industry, Justin brings a wealth of knowledge and a proven track record of success. Throughout his career, his exceptional leadership, authenticity, and innovative approaches have consistently transformed markets and services, exceeding growth targets through collaboration and the power of teamwork. 

What truly sets Justin apart is his dedication to fostering strong relationships within his teams and with clients. His passion for technology and talent, combined with his strategic mindset, enables him to create impactful solutions that drive organizational success. 

Previously, as the Executive Vice President of Sales at one of the largest global technology services firms, Justin led and managed the company's sales and business development efforts across the Midmarket segment. He drove revenue growth and built strategic partnerships with key clients. Additionally, Justin held several senior leadership roles in sales and business development, garnering a deep understanding of the technology and talent landscape and successfully developing and executing go-to-market strategies across the U.S. 

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Building Endurance in Tech and Business with Sam Peterson